by Lisa Horne
When you've created a Quack Cave, have the most technologically advanced sports programs in the country and the most eclectic uniforms of any school, what else can you do to maintain your leading edge? The higher-ups at the University of Oregon have decided that Duck football season ticket holders must possess scratch-and-sniff tickets.
The school's ticket Twitter account tweeted out the big news today and frankly, it's probably the weirdest thing the school has ever done. The choice of scent is Carl's Jr's burger buns, according to FOXSports and other media outlets.
That's pretty weak. I mean, who gets excited over bread? Unless the smell of freshly baked bread is wafting through your home on a rainy day, bread is kind of underwhelming.
Here you are with a scratch-and-sniff idea and all these choices related to Carl's Jr's are available and you pick… bread? There was so much potential for this idea.
Why not go with a bacon scent? Carl's Jr's Western Bacon Cheeseburger is a top seller. Who the heck doesn't love bacon, meat and cheese all under one roof? As a bonus to the promotion, the used ticket stub can be used as a coupon for a free Western Bacon Cheeseburger. Ask the Los Angeles Lakers how their "free tacos" gimmick works. Fans yell "We want tacos" at Staples Center.
Roses would be an acceptable scent too. Portland is known for its Rose Festival, is nicknamed the Rose City and oh… wait, the school is not located in Portland. It doesn't matter. All Pac-12 teams have a goal of going to Pasadena, California to play in the Rose Bowl Game. Rose-scented anything during football season on the West Coast is a winner.
Oregonians consider themselves to be coffee connoisseurs so if the scent of roses doesn't whet the Duck fans' bills, why not throw down a spot of Caramel Macchiato? Peets, Starbucks or Coffee Bean and Tea Leaf retail stores would love to have their corporate logo on those tickets. The ticket stub could be used for a free cup of coffee or a discount on a bulk coffee bean purchase. Bonus: the smell may encourage some hammered fans to go drink some coffee and sober up.
Burger bun smell though? Meh.
The idea had some merit because, well, it came from the University of Oregon. But the end product will probably leave you scratching your head. Not your ticket.